advertising + marketing

I love advertising.

I mean, I have my gripes with it too (boo, consumerism!). But good ads are exciting. They teach you something, catch your eye, and make you think. The best ads transcend a campaign, pulling small, fleeting moments into the zeitgeist forever (where's the beef?!). As a studied communications professional who knows the power of good writing and has an eye for design, I'm always looking to push the agenda and create moments that benefit the client — and the culture.

Client: Manitobah

Wear the Change You Want to Make

I created a three piece ad campaign for Manitobah. The goal? Drive sales by targeting purpose-driven consumers.

Client: Vivino

Dinner with Charlie

How do you explain a complicated service while still engaging an audience and driving sales? An anxiety-inducing dinner party and a bubble bath, pehaps.

Client: SØBR Market

Brand Guidelines

When scaling their bottle shop from a small business to a national chain, owners Jessie and Shane needed to ensure consistent communication.

Client: The Dream Factory

Campaign Strategy

Donors want to feel a part of something bigger than themselves — my campaign strategy prompted them to reach for the stars and Dream like a Kid.