Dinner with
Charlie
Client: Vivino
Deliverable: 90-Second Explainer Video
Drinking wine is fun — but when you're a novice, unfamiliar with the terms and jargon, picking the right bottle can be intimidating.
Dinner with Charlie shows new wine drinkers how Vivino can help them understand wine, curate their own collection, and order bottles to wherever they are. The goal? Increase app downloads and market share for the company.
Although this wasn't an *official* Vivino spot, the company did respond on social media — and reposted it with their thoughts:
"We are thrilled to have been able to help out Charlie! 🤩
This is exactly what we want to do - help all the Charlie's in the world. 🙏
Do like Charlie, download the app, and find a wine that suits your individual taste (and the ones you want to impress). 🍷"
Without further ado, meet Charlie!
Written and directed by Scott Maier
Filmed and edited by Nassia Balaktsis
The Brief: Create a short video explaining a product or service to a new or existing target audience.
The Objective: Increase marketshare and app downloads by positioning Vivino as a convenient marketplace to learn about and purchase wine.
The Strategy: Target new wine drinkers who want to impress their friends but aren't familiar with different grapes, regions, or flavours.
The Result: Vivino requested our permission to repost the video to their social media channels. You can check it out here. Safe to say, they liked it!
What the Public Had to Say
