When Jessie and Shane Halliburton started their non-alcoholic bottle shop in Winnipeg, MB, they had full control over the company's communications — both online and in-person.​

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But as they began scaling their business and expanding across Canada, it became impossible to be everywhere and manage everything at once.​

 

To help them ensure consistent, on-brand communication across all retail locations and media channels, I created and designed a set of strategic brand guidelines which outline SØBR Market's core principles:

• Mission and Vision

• Brand Archetype 

• Core Values

• Brand Voice and Tone

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Social media managers, retail employees, and brand spokespeople are now able to deliver a unified message on behalf of SØBR Market, wherever they are.​​​