Every charity is in it to do something good — whether it be helping the elderly, rescuing animals, or in the Dream Factory's case, empowering and making life a little bit lighter for children battling life-threatening illnesses.​

​

But for any charity to achieve its goals, it needs the capital to do it. Behind every life-changing incentive are hundreds of appeals, asking donors to help make the world a little brighter.​

​

To help the Dream Factory reach their goals, I worked with a team to create a campaign strategy which would give them the highest return on investment — and in turn, make dreams come true for every kid they help.

​

The campaign strategy includes target audience profiles, personas, key message strategies, and platform strategies. The anchor of the campaign? Dream like a kid. ​​​