Hometown
Hero

Client: RRC Polytech

Deliverable: Event Proposal

Credit: Scott Maier

Behind the scenes of any event are dozens of considerations: who to invite, how much to charge, where to host it, how to attract coverage — oh, and about 500 other things, too.​

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I created this strategic event proposal to host Hometown Hero: Chris Jericho at RRC Polytech, which was designed to reach an ambitious fundraising goal of $25,000.

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The proposal includes:

• Purpose Statement

• Situation Analysis

• Target Publics

• Strategy and Rationale

• Preliminary Budget

• Evaluation

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Dive into my strategy below